Olivia Baum, co-founder of Lison Paris, guest on BFM Business to talk entrepreneurship and responsible luxury

On Monday, March 3, Olivia Baum, co-founder of Lison Paris, was a guest on the show "Avec Vous" on BFM Business. Alongside her sister Alexandra, Olivia has been leading a French brand that has become a key player in the world of high-end children's swimwear.

A look back at this inspiring discussion, where she shares her vision of demanding, responsible entrepreneurship deeply rooted in French elegance.

Lison Paris: A Family-Driven and Committed Success Story

Created by Olivia and Alexandra Baum, Lison Paris embodies the spirit of premium beachwear, designed to enhance childhood without compromising on comfort, quality, and craftsmanship.

The core values of the brand, highlighted by Olivia on BFM Business:

• A luxury and couture positioning, rare in the children's swimwear segment.
• Responsible production, using recycled and Oeko-Tex certified materials, primarily sourced from Italy.
• Artisanal craftsmanship, with delicate finishes such as ruffles, smocking, and bows that define the brand’s signature.
• A French brand, cultivating timeless chic and refined simplicity while respecting luxury standards.

The Keys to Success According to Olivia Baum

During the interview, Olivia shared several key factors that have helped Lison Paris stand out:

✅ Finding a niche: By identifying an unmet need—the high-end, elegant, and durable children's swimwear segment.

✅ Product excellence: Each model is designed to withstand the active lives of children while preserving aesthetics, softness, and comfort.

✅ Couture inspiration: Olivia and Alexandra draw inspiration from haute couture to create unique pieces that remain stylish year after year.

✅ Strategic international expansion: While present in multiple countries, the brand maintains a strong French identity while appealing to a demanding global clientele.

✅ The importance of values: Olivia emphasizes Lison Paris' commitment to a more responsible fashion industry, prioritizing sustainable materials and limiting mass production.

Lison Paris Today: A Sustainable and Desirable Luxury

Beyond style, Lison Paris positions itself as a committed brand, successfully combining:

• Elegance: Refined cuts, soft and timeless color palettes.
• Quality: High-end, durable materials certified to protect children's skin.
• Ethics: A responsible production chain that respects both the environment and local craftsmanship.

An Inspiring Entrepreneurial Model

Olivia Baum’s appearance on BFM Business served as a reminder that luxury entrepreneurship is not just about creating beautiful products. It’s also about embracing strong convictions, meeting new expectations (ethics, sustainability, transparency), and building a consistent and authentic brand identity.

With a clear vision, a complementary family duo, and an unwavering commitment to quality, Lison Paris continues to carve its path in the world of luxury children's fashion, in France and beyond.

🎥 Watch or rewatch:
The full interview with Olivia Baum is available here 👉 Watch the interview on BFM Business